One of the most common questions we get from clients: should I build my website on WordPress or go fully custom? The answer depends on your specific situation, but for most businesses, the answer is clearer than you might think.
WordPress Wins for 90% of Businesses
WordPress powers over 40% of all websites globally for good reason. It is fast to build, easy to manage, endlessly customisable, has thousands of plugins, excellent SEO capabilities, and a massive support community. With a framework like Divi, you can create a website that looks fully custom at a fraction of the cost.
When Custom Code Makes Sense
Custom development is the right choice when you need functionality that WordPress genuinely cannot handle — complex web applications, real-time data processing, unique user interfaces, or integration with specialised systems. If your website is essentially a digital product (like a SaaS platform), custom code may be the better path.
The Hybrid Approach
Many of our clients benefit from a hybrid approach: WordPress for the marketing site (homepage, about, services, blog) with custom-built tools and integrations layered on top. This gives you the speed and manageability of WordPress with the flexibility of custom development where you need it.
See our web design services to find the right approach for your project.